If you have visited this page and reading this article right now, I clearly understand the struggle you are going through as a Business Owner. Yet, Do not Fret champ, Let’s get your business up and roaring quickly with few proven strategies which already worked for thousands of other businesses.
The real meaning of Marketing:
In layman terms marketing refers to the process of selling and buying goods and services by using different marketing techniques. Marketing actually starts way before the product, it starts with understanding your consumer needs.
So, before even getting started to make sure that your product/service offering has a good market cap. Do not expect your brand to hit big when there’s no need for your offering in the Market.
Understand this Digital Marketing is just not the magic trick which makes your business glow overnight. It takes time, effort and consistency to achieve great results.
How to promote your businesses locally?
They are different marketing strategies for promoting your business locally in Tier 3 cities like Vizag, Hyderabad, Pune, Patna, etc. These are usually small cities where the market hasn’t yet evolved digital completely. So a blend of offline and online strategies should be put into implementation to win the race.
- Local marketing:
Local marketing is a marketing strategy that targets people who are physically near you. In most cases, people living in your neighborhood or your city.
This is used by small local businesses that are very much limited with their resources to attract customers and mostly using organic tactics. The important part of local marketing is building a local presence for customers.
This can be done by getting their business listed on Local business directories like Yellow pages, Sulekha, Just Dial, Bing Local and Google My Business.Have a lookout for local networks or chains in your city. Find out where your local Audience is hanging out and that’s exactly where you need to be. Local advertising can be done through Local SEO, Social media marketing, etc.
- Affiliate Marketing:
This is another marketing strategy used by businesses to promote and attract customers.
Affiliate marketing is a process where you provoke people to you’re your business products. Here, a person may be an individual or an organization like a marketing agency. A commission is paid to the individual or organization.
By using this marketing strategy, the business can focus more on improvising the product or service offered to satisfy the customers. Usually local business does not prefer this marketing strategy as it has more expenses to be incurred. But if you have one solid product with good market demand, you can opt this method
- Door- to – Door Marketing:
It is one of the traditional methods of marketing a business product or service.
The organization can hire people and ask them to sell the product or service door by door. It is also referred to as personal selling. This only works when you have good manpower resources and a product offering which is too mainstream and a requirement for almost every individual.
- Event Sponsorship or Canopy:
If you observe, one can easily spot a lot of events and local gatherings happening in your city. As a business, you can take total advantage of this. A business can sell its products/services by setting a stall in these exhibitions or events and attract customers.
It not only attracts but also spread awareness in the market. Be very careful when setting up a stall or sponsoring an event cause most event managers are only doing their business and are just a step away from looting you. Put in enough research regarding the total footfall, the kind of audience attending the event and your constructive advantages over sponsoring this event.
Referrals are one of the best sources for free business. Especially in the Tier 3 cities. Referrals are nothing but pure “Word of Mouth” leads generated through recommendations and reviews.
As the wise ma once said, “People know more People ”. Ask your existing clients and people from your circles for referrals. Expand your network by attending networking events, business meetups and Try interacting with them.
- Seminars and Events:
One best way to promote your business rather than attending events is to organize them. Events are the best way to spread awareness and also with a little bit of follow up could create great brand engagements with the Audience.
Organizing an Event/Seminar can be really helpful in generating a bunch of leads, prospects and gather like-minded people under one place.